Branding
Video that carries your brand, not ours
The player is the only part of a video platform your audience meets, so it is the part that has to look like you. Your logo, your colours, no vendor text — configured per project, so one account can hold several brands.
The surface your audience actually sees
The problem
Why vendor branding on video is worse than it looks
A logo in the corner of a player looks like a small thing until you consider where video usually sits: the pricing page, the onboarding flow, the paid course, the client deliverable. Those are the moments where you least want a third party in frame.
For an agency the consequence is sharper. A client watching their own campaign video with a vendor watermark on it is being shown your supply chain, and it invites a question you gain nothing by answering.
A player carrying your logo, colours and chosen brand text keeps attention on your product. Plan against the exact configurable surfaces below so every client and stakeholder reviews the same deliverable.
The surfaces
Exactly what is configurable
Check these player surfaces against the brand requirements for the page, product or client deliverable.
- Player logoPlan-entitled
- Plan-entitled accounts can upload a logo that displays on the player. This is the single most visible change, and it is the one to confirm entitlement for first.
- Brand textPlayer chrome
- The player supports removing or replacing brand text, so vendor wording does not sit on the surface your audience reads.
- Colours and controlsPer project
- Player colours and control appearance are configurable, so the player can be brought in line with the page around it rather than sitting on it as an obviously foreign object.
- Per-project configurationMulti-brand
- Settings live on the project, so one account can carry several distinct brands — the arrangement an agency or a multi-tenant product actually needs.
- Driven by the APIAutomation
- Projects and their settings are addressable through the API, so a new client brand can be provisioned by your own onboarding rather than configured by hand.
The workflow
Setting up a branded player
Confirm entitlement first, configure the player in context, then review the result at the widths and themes your audience uses.
- 01
Confirm what your plan entitles
- 02
Create a project per brand
- 03
Configure logo, text and colours
- 04
Embed and review in context
Who this is for
Where unbranded video matters most
Brand continuity matters most when the player sits inside a product, paid course, client deliverable or publication.
Agencies
Client deliverables should look like the client, not like your toolchain. Per-project settings mean each client’s video carries their brand from one account.
SaaS products
Video inside your application is part of your product surface. A vendor logo in an onboarding video reads as something you did not build.
Course creators
Students paid for your course, and a third-party watermark on every lesson is a persistent reminder that the platform is not yours.
Media and publishing
A player that matches the site keeps a reader inside the article rather than signalling an embed from elsewhere.
Questions
White-label questions
Define the player surfaces, project boundaries and entitlement before promising a branded delivery.
What does white-label video hosting mean here?
That the player your audience sees carries your logo, your colours and no vendor branding text. It is specifically about the playback surface — which is where your audience actually looks — rather than a claim that every trace of a vendor disappears from every layer.
Can I put my own logo on the player?
Yes, on plan-entitled accounts. Confirm entitlement for your current plan before you build a deliverable around it — we will confirm in writing.
Can I serve video from my own domain?
Player branding and a branded video domain are separate entitlements. If serving from videos.yourbrand.com is a requirement, tell us and get the hosted-site path and current entitlement confirmed in writing.
Can I manage several client brands in one account?
Yes. Player settings are per project, so each client can have their own logo, colours and control configuration while you manage everything from one account. This is the reason the project boundary is worth planning deliberately.
What does it cost, and which plans include it?
Branding controls are plan-entitled. Use the pricing page for the current catalogue, then ask us to confirm the exact logo, brand-text and player-configuration entitlement your deliverable needs.
Check the list against what you actually need
Tell us which surfaces have to carry your brand and we will confirm what your plan entitles — including where a branded domain would come from, which is a different question than the player.