Marketing

Campaign video that keeps the visitor on your page

You spent the budget getting somebody to the landing page. A public-platform embed then ends your video by offering them somewhere else to go. Hosting it yourself removes that exit and puts your brand on the player instead of a vendor’s.

Start free trialTalk to us

The player your visitor actually sees

The problem

What a public embed costs a paid campaign

The video is the same. Everything around it is not.

Without control

A public-platform embed on your landing page

You are renting attention you already paid for, on terms set by somebody whose business is keeping people watching their platform.

  • Suggested videos at the end, sometimes a direct competitor.
  • Platform branding on the control bar of your campaign.
  • A player you cannot bring in line with the page design.
  • Behaviour that can change when the platform ships a redesign.

On your own terms

Video hosted on your own page

The video ends and the visitor is still looking at your offer, in your layout, with your call to action beneath it.

  • Nothing recommended at the end that you did not choose.
  • Player colours and controls matched to the campaign.
  • Adaptive playback that can step down for a phone on mobile data.
  • Aggregate completion you can read against the rest of the funnel.

The workflow

Campaign video, end to end

  1. 01

    Embed on the campaign page

    Upload once and place a standard embed on the landing page. Keep the video above the point where the page asks for something, so the visitor watches before deciding.

  2. 02

    Configure the player for the campaign

    Set colours and controls per project so the player belongs to the page. Logo and brand-text controls are entitlement-dependent — confirm what your plan includes before designing around them.

  3. 03

    Review content and lead engagement

    Look at completion and watch seconds alongside the campaign outcome. Early abandonment points to an opening or playback issue; strong completion with weak conversion points you toward the surrounding offer. Treat these as diagnostic signals, then test the suspected cause.

  4. 04

    Revise placement and content, then re-check

    Change one thing — the opening, the length, the position on the page — and compare the completion shape again. This is the loop the reporting is built for.

The mechanisms

Build a measurable campaign video workflow

Adaptive HLS deliveryEvery viewer
A quality ladder chosen by the player from the observed connection — the difference between a campaign video that plays on mobile data and one that stalls.
Player and brand configurationProject level
Appearance and behaviour options are configured per project; confirm logo and brand-text entitlements for your plan in writing before a campaign design depends on them.
Origin-restricted playbackPer project
Playback keys follow the allowed-domain list you configure, so with a non-empty list and the account-level key exemption off a campaign embed is not simply lifted onto somebody else’s page.
Aggregate engagement reportingPopulation level
Plays, watch seconds, completion rate, and aggregate device, geography and embed-domain views.

Fit

Where this earns its place

  • Best for — paid landing pages

    Where you are buying the traffic, losing the visitor to a recommendation at the end of the video is the most expensive default in marketing.

  • Best for — product and demo video

    Explainers and demos embedded in product pages, in a player that looks like the product it is explaining.

  • Best for — iterating on content

    Completion shape across variants is a fast, honest signal about openings and length.

  • Customer-identified campaign journeys

    On Plus and larger plans, pass your own lead identifier with the embed and connect the resulting per-user viewing report to the campaign workflow your team already owns.

Put one campaign video on your own page

Swap a single public embed for a hosted one, keep the surrounding page unchanged and compare completion over a representative traffic window. Then test one content or placement change at a time.

Start free trialTalk to us