Nonprofits
Campaign video that keeps the supporter on your appeal
An appeal video on a public platform ends by recommending something else — frequently another cause. On your own page, the video finishes with the donate button and the next supporter action still in view.
The appeal, kept on your own page
The problem
Where an appeal loses the supporter
A charity commissions a film about its work, uploads it to a public platform and embeds it on the appeal page. A supporter watches, is moved, and is then shown a grid of other videos — often other charities running their own appeals. The platform is doing its job; it is just not your job.
The second cost is quieter. Campaign video accumulates across accounts set up by whoever ran that campaign, so a year later the organisation cannot find the film it paid for, and the beneficiary consent attached to it is nobody’s clear responsibility.
Hosting it yourself removes the exit at the end of the video and gives the organisation a library it actually owns. The donation journey does not change at all.
Owning the library is also what makes the consent question answerable. Access is a project setting rather than a property of whichever account happened to upload the film, so a programme film can be kept off public pages, restricted to the domains you nominate, or shared through a link with a lifetime. When the consent behind a film runs out, it is withdrawn in one place instead of across accounts nobody can now log into.
The workflow
Campaign, programme and event video
- 01
Decide the shape: library, campaign or live
- 02
Embed on your own site
- 03
Keep the donation journey yours
- 04
Review supporter engagement
The mechanisms
What the platform contributes
- Adaptive HLS deliveryEvery viewer
- A quality ladder chosen by the player, so supporters on older phones and slower connections still watch the film rather than a buffering spinner.
- A managed libraryOrganisation
- Video as records you can find, update and remove — which is what makes consent and retention decisions possible years after a campaign.
- Origin-restricted playbackPer project
- Playback keys follow the allowed-domain list you configure, useful where beneficiary footage should not be liftable onto other sites once that list is populated.
- Live streaming to your own pagesEvents
- RTMP ingest from the encoder you already use, with playback embedded on your own page rather than a public platform.
- Aggregate engagement reportingPopulation level
- Plays, watch seconds, completion and aggregate audience views.
Fit
Where this helps an organisation
Best for — appeal and campaign pages
Where you have brought a supporter to a page and do not want the video handing them to somebody else at the end.
Best for — a programme film library
Evergreen films about your work, organised and findable years later, with consent and retention traceable.
Best for — supporter events
AGMs, briefings and fundraising events streamed to your own page rather than a public platform.
Keep the fundraising journey connected
Let your donation platform and CRM continue to own payments and supporter records while the hosted video sits on the appeal page. Ask us in writing about any specific integration your journey requires.
Put one appeal film on your own page
Swap a single public embed for a hosted one and leave the donate button exactly where it is. Then look at how many people reach the end.