Platform capability

Video Hosting with Advanced Analytics

Host video and measure what audiences watch in one workflow. Compare plays, watch time, completion, country, device, browser and referrer, then add per-user reporting on Plus and larger plans when your embed supplies your own user ID or email address.

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Where attention dropsIllustration — not your data
drop-off

Viewer detail

Plays
per video
Watch time
per video
Completion
per video
Audience rollups
per project

The catalogue

Measure content performance and audience experience

Start with the metrics that guide editorial and delivery decisions, then connect playback to users in your own application when the workflow calls for it.

  • Plays — how often a video was started, as an aggregate count rather than a list of sessions.
  • Watch seconds — how much of the video was watched in total. Read against plays, this is the ratio that shows whether a title holds attention.
  • Completion rate — how much of the video a typical session reached, which is what separates a video people finish from a video people merely open.
  • Grouped by country, device, browser, referrer and date — so you can see where an audience is, what it watches on, where it arrived from, and how any of that moved over time.

Those groupings show the shape of audience behaviour. When a Plus or larger account supplies its own user ID or email address in the embed, the same viewing activity can also appear in per-user reports.

Customer-identified viewing

Connect playback to users in your own application

Use the identity your application already owns to add per-user viewing context without asking the video platform to guess who an anonymous viewer is.

  • Enable custom user analytics on a Plus or larger plan.
  • Include your own stable user ID or email address with the video embed.
  • Review that identifier's videos watched, views, watch time, completion and recent activity in the per-user dashboard.
  • Join the supplied identifier to the customer, learner or member record in the application that owns it.
  • Keep purchase, enrolment and formal completion decisions in the system that owns those business rules.

Scope

Plan reporting around availability and retention

Two things to confirm for your own plan before a decision depends on them.

  • Plan-scoped availability

    Reporting availability is recorded against your plan rather than granted universally. This page makes no all-plan claim; read the plan card for the band you are considering, and have anything decisive confirmed in writing.

  • Data-scoped retention

    How far back the data goes depends on what has been collected and retained for your account. If a long historical view matters — a year-on-year comparison, say — confirm the window before you plan reporting around it.

How to read it

Getting something useful out of three metrics

Aggregate reporting is narrower than a marketing dashboard, and still enough to change what you publish next.

  1. 01

    Rank by completion, not by plays

    Sort your library by completion rate and watch seconds rather than by play count. The gap between that ranking and the popularity ranking is usually the most surprising thing in the account, and it is the one that should change what you make next.

  2. 02

    Read watch seconds against plays

    A title with many plays and few watch seconds is being clicked, not watched. That ratio is useful across the whole audience before you decide whether a per-user view is needed.

  3. 03

    Use the device and browser grouping as a test matrix

    Rather than guessing which combinations to check, take the ones your audience actually uses and test player, protection and page changes against those first.

  4. 04

    Use referrer and country to decide effort, not people

    Where arrivals come from and where they are watching tells you which pages and regions justify more work — subtitles, localisation and delivery attention. Use customer-supplied identifiers separately when a person-level workflow needs them.

  5. 05

    Confirm the window before you commit to a report

    If you are promising a stakeholder a recurring comparison, check the available history and your plan's reporting scope first, so the second edition of that report is not the one that fails.

Common questions

Analytics questions

Answered against the published catalogue rather than against ambition.

Can I see who watched a video?

Yes, when your application supplies the identifier. On Plus and larger plans, include your own user ID or email address with the embed and use the per-user dashboard to review that identifier's viewing. Anonymous playback remains part of aggregate reporting.

What metrics are actually available?

Plays, watch seconds and completion rate, grouped by country, device, browser, referrer and date, plus customer-supplied user identifiers on eligible plans. Use your own application to connect those identifiers to conversion or enrolment outcomes.

Is analytics included on every plan?

Reporting availability is recorded against each plan rather than included universally, and how far back the data goes depends on what has been collected and retained for your account. Read the plan card for the band you are considering on the pricing page, and if the reporting decides your purchase, ask us to confirm the scope in writing before you commit.

Can I export reports?

This page makes no export promise, because that is not something the published catalogue establishes. If sending a regular extract to a stakeholder or into your own warehouse matters, ask us what is available for your plan rather than planning around an assumption.

Is aggregate reporting enough for my case?

Often yes, and sometimes plainly not. It is enough to decide what to publish, which titles hold attention, which devices to test against and which regions justify localisation. It is not enough to evidence that a named person completed a video, to attribute revenue to a view, or to plot where individual attention dropped. Decide which of those you actually need before migrating, not after.

Put this on your own pages, under your own rules

Check the catalogue against the decision you actually need to make, then look at the completion ranking for your own videos.

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