Growth
Scalable video hosting for growing businesses
The expensive part of growth is changing platform, not changing plan. Here the whole ladder is published — from 300 GB on the entry band to a custom shape priced per terabyte — and nothing about the way you work has to change on the way up. The same API, the same protection model and the same embeds carry from your first video to your ten-thousandth.
Room to grow into
The roadmap
The four thresholds, in the order most businesses meet them
Growth arrives in a fairly predictable sequence. Knowing which one is next makes the plan decision obvious rather than reactive.
- 01
1. Monthly delivery
- 02
2. Stored library
- 03
3. Publishing throughput
- 04
4. Automation
What it costs
What growing actually costs you here
Every step on the ladder has a published number, so you can model next year rather than discover it.
- Moving up a bandPublished
- Starter to Plus is USD 24 to USD 50 a month and roughly triples storage while doubling delivery; Plus to Pro is USD 50 to USD 100 and doubles both again. It is a plan change from your own account, and the embeds already on your pages keep working.
- Going past the top bandPublished rates
- The estimator uses USD 23 per terabyte stored plus USD 20 per terabyte delivered. A five-terabyte library delivering eight terabytes a month is USD 275 a month — arithmetic you can verify in the custom plan builder before contacting anyone.
- Adding peopleNo cost
- Seats are not a billing dimension. As marketing, support, education and product all start using video, they get logins without a new negotiation.
- Adding automationEvery plan
- Upload sessions, video and project management, captions, private links, webhook endpoints with delivery retries, API key rotation and analytics report endpoints are all included from the entry band, so a growing engineering appetite is not a billing event.
- Keeping protection consistentEvery plan
- Encrypted delivery, origin-restricted playback keys, signed expiring links and dynamic watermarking do not change as you grow, so a security review done once stays valid.
- Measuring as you scaleEvery plan
- Aggregate engagement plus a playback quality report means you can see both whether content is working and whether delivery is holding up as volume rises.
Continuity
Scale the same video workflow as your audience grows
The costly part of outgrowing a platform is never the invoice. It is the embeds, the integrations and the reporting history.
- Embeds are per video and do not change when your plan does, so pages you published on the entry band keep working untouched.
- The API contract is the same at every size, so an integration written on Starter needs no rework on Pro or on a custom shape.
- Protection behaves identically across plans — the same origin allowlist, the same signed links — so a security sign-off does not have to be repeated.
- Projects carry configuration, so a library that has grown to thousands of videos stays organised on the same structure you set up early.
- Reporting continuity is preserved because you stay on the same platform, which is the thing a mid-growth migration usually destroys.
That continuity is the actual argument for choosing a platform with a published ceiling well above where you start. Not because you will need the top of the ladder soon, but because knowing what it costs means you never have to price a rebuild into a growth plan.
Who it suits
Growth stories this is built for
A catalogue that keeps expanding
Product video across a widening range, where storage grows steadily and each video is watched by the people who need it.
A course business scaling cohorts
The library grows once a year, the audience grows every intake. Separate dimensions mean you pay for the one that actually moved.
Internal video spreading across departments
One team starts, then HR, support and product follow. Because seats are free and projects carry settings, spreading is easy rather than a renegotiation.
Video embedded in a product
Where your own application creates and publishes video for customers, the same API carries from a pilot to full scale without a tier change.
Campaign-driven spikes
A launch month is priced in advance from the published delivery rate rather than discovered on an invoice afterwards.
Teams consolidating tools
Marketing, support and training video on one platform with one protection model and one reporting surface, instead of three subscriptions.
Questions
What growing accounts ask
What does the growth path look like?
Starter is USD 24 a month with 300 GB storage and 1 TB monthly delivery, Plus is USD 50 with 1 TB and 2 TB, and Pro is USD 100 with 2 TB and 4 TB. The custom estimator uses USD 23 per terabyte stored plus USD 20 per terabyte delivered, so you can model next year before you commit to this one.
Which limit will I hit first?
Usually monthly delivery, because audiences grow faster than libraries. Estimate it from monthly views multiplied by average minutes watched — the bandwidth calculator does the arithmetic — and check it against your busiest foreseeable month rather than your average.
Is changing plan disruptive?
No. It is a plan change from your own account, and the embeds already on your pages keep working. The API contract, the protection model and your project structure are identical across bands, so nothing has to be rebuilt or re-approved.
Do costs rise as the team grows?
No. Seats are not a billing dimension, so adding people in marketing, support, education or product changes nothing. Only stored library and monthly delivery affect the price.
Do I need a bigger plan to automate?
No. REST API access is included on every published plan, covering resumable upload sessions, videos, projects, captions, private links, webhook endpoints with delivery retries, API key rotation and analytics report endpoints. Automation is a decision, not an upgrade.
What happens when I upload a large batch?
It processes steadily. Smaller plans carry fewer concurrent conversion slots, so a bulk migration or a big launch takes longer on an entry band than on a larger one. Script it with resumable upload sessions and let webhooks tell you when each video is ready.
What if no published band fits?
Build the shape you need in the custom plan builder — it prices your storage and delivery against the published per-terabyte rates — and send it as a request. Nothing is reserved or charged by sending it, and any terms you are offered come to you in writing.
Name your next threshold before it names itself
Work out which of delivery, storage, throughput or automation you will meet next, price the step from the published rates, and put it in the plan. Growth stops being a surprise.